March 16, 2012

Behind the Velvet Rope: A Day in the Life of a PR Pro

Wikipedia defines Public Relations as “the practice of managing the flow of information between an organization and its publics.” This sounds pretty simple. But for anyone who has ever worked in public relations, you know that “simple” is not how you would describe your job.
February 13, 2012

Pinterest 101: What it is, How to use it, and Why you should get ‘pinning!’

What is Pinterest you ask? Just another social media craze? Craze – yes. Just another – not exactly. For anyone unfamiliar with Pinterest and how it works, it’s basically a virtual list of a user’s favorite things.
December 22, 2011

Google+ vs. Facebook: Do You Need Both & Why?

So, you deleted your MySpace account, finally got the hang of another “new” Facebook layout, and now you’re hearing about Google+. In the world of social media, the only constant is change so get ready to embrace it, because Google+ is most likely here to stay. Comparing Google+ to Facebook isn’t exactly comparing apples to apples.
December 12, 2011

The Right (and Wrong) Way to Attract Twitter Followers

One of the best ways to measure a company’s Twitter presence is to take an inventory of its followers. With that being said, companies and individuals put an extraordinary emphasis on obtaining as many followers as possible, and with good reason. The most important aspect of attracting followers is that a company’s Tweets should fulfill some need.
April 14, 2011

Going Mobile with your website? Here are a few things to keep in mind!

Mobile phones are the fastest growing segment of the online market. Half a billion people accessed the mobile internet worldwide in 20091. Usage is expected to double in the next five years as mobile takes over the PC as the most popular way to get on the web1. Many mobile web users are “mobile-only,” i.e. they do not use a computer to access the web – ever. In countries like Egypt and India, those numbers are as high as 70% and 59%, respectively.
January 21, 2011

Mobile Website Expansion Offers Businesses Unlimited Potential

Do you know how to create a mobile website? Or more importantly, do you know what a mobile website is? There are many differences between mobile and traditional websites, which is why your website may not work for many smart phone users. For one Apple doesn’t support Flash (perhaps because Steve Jobs hates Adobe, but we’ll save that for another time), so we need to focus on HTML5, which is the next major revision of the HTML standard and is still in development. It can be frustrating that there’s such a disconnect, but learn it and move on – you don’t want to miss out on the mobile website movement.