December 16, 2016

Three Reasons Performance Management Is Key for Employee Engagement

We see goals so often that we almost don’t even notice that they’re there. From the classic fundraising “thermometer” poster for your local nonprofit or the […]
February 27, 2012

A Real Game-Changer

Some of the major stories throughout the past year – whether about politics, business, sports, entertainment or otherwise – share a similar theme: all have been impacted significantly by the power of social media.
February 6, 2012

Company Website vs. Social Media – Which holds more value?

Just a few short years ago, the effectiveness of a company’s web presence was dictated solely by the strength and prevalence of its website. But as companies across the globe have begun embracing social media, an interesting phenomenon has occurred over the past year. In some cases, company Facebook fan pages have received more unique visitors than the company’s corporate website counterpart.
December 22, 2011

Google+ vs. Facebook: Do You Need Both & Why?

So, you deleted your MySpace account, finally got the hang of another “new” Facebook layout, and now you’re hearing about Google+. In the world of social media, the only constant is change so get ready to embrace it, because Google+ is most likely here to stay. Comparing Google+ to Facebook isn’t exactly comparing apples to apples.
December 5, 2011

The Power of One-on-One Consumer Engagement

Communicating effectively in a one-on-one manner with existing customers and the new generation of customers has become even more important in light of the bombardment of digital and traditional advertising messages.
September 6, 2011

A Down Economy Is the Ideal Time to Invest in PR

In today’s tough business climate, companies are seeking ways to cut their marketing budgets as they look to bolster profit amid continuing concern over the state of the economy. It is a well-established fact, that in hard times, companies cut all marketing costs that are not tied to direct sales.