November 5, 2012

Apple’s Growing Problem

In 2008, Steve Jobs was quoted in Fortune magazine saying that “Apple is a $30 billion company yet we’ve got less than 30 major products. I […]
February 20, 2012

HTML5 vs. Flash – Why does it matter?

Today, we find plenty of instances where clients want us to build websites that are highly dynamic in look, but not in functionality, such as animations that make the simple web pages more attractive.
May 7, 2010

More Important Than Social Media or Advertising

Successful brands are those that are singularly focused on delivering the best products and services in markets consumers demand.
March 31, 2010

Apple and AT&T

The day Apple releases their Verizon iPhone will certainly be a major blow to AT&T. It will be interesting to see if they recover.
January 27, 2010

Apple and Advertising

What's interesting, though, is that today's introduction is Apple's first since the full explosion of social media usage. (The iPhone was introduced in 2007, which, although in the age of social media, was still at the very beginning of the explosion.) So how will Apple advertise their new introduction? Obviously, they've done a great PR job thus far, getting stories and opinions with increasing frequency and anticipation for months leading up to today's announcement. But once they start advertising, which media will be their dominant focus? In all likelihood, they will spend most of their money on traditional media, especially television. They've been successful at it, they continue to use it (e.g., Mac vs. PC ads), and it's the best vehicle to cement the Apple brand image onto a new product. But, whatever they do, it will be interesting to see how one of the best brand positioning companies of our day executes its marketing plan.
January 22, 2010

The End of an Era

Next week, Apple (probably) introduces their tablet computer. After that, computing as well as information and media consumption will begin its dramatic shift into a new era. This week is the end of the old era.