March 8, 2010

Marketing Lessons from Games and Sports

As business people and marketers, we can apply those same three principles to every move we make in the market place. With every business plan, with every proposal, with every action, we only need to ask ourselves three simple questions. Does this move enhance my position/achieve my short term objectives? Does this move set me up to continue enhancing my position/achieving my objectives in the longer run? And does this move deny or invite my competition to counter me, nullifying my gains?
January 25, 2010

Weight Watchers vs. Jenny Craig – the new AT&T vs. Verizon?

First they duke it out in the marketplace. Then the advertising starts getting fierce. Then they go to court. AT&T vs. Verizon? Nope. This time it's Weight Watchers vs. Jenny Craig.
November 17, 2009

Verizon – AT&T and Pacquio – Cotto

Verizon is battering AT&T with its relentless attacks on AT&T's 3G network, just like Manny Pacquio took apart Miguel Cotto.
November 11, 2009

Attack Advertising – Part 2

Ensure that you have a solid brand position, both in product/service and in message, and then attack. That’s the formula for a very effective form of […]
October 23, 2009

Attack Advertising Works

Or rather, good, relentless attack ads work. Everyone has seen how effective attack ads are in political campaigns. In fact, they’re so effective that they are […]