November 5, 2012

Apple’s Growing Problem

In 2008, Steve Jobs was quoted in Fortune magazine saying that “Apple is a $30 billion company yet we’ve got less than 30 major products. I […]
February 6, 2012

Company Website vs. Social Media – Which holds more value?

Just a few short years ago, the effectiveness of a company’s web presence was dictated solely by the strength and prevalence of its website. But as companies across the globe have begun embracing social media, an interesting phenomenon has occurred over the past year. In some cases, company Facebook fan pages have received more unique visitors than the company’s corporate website counterpart.
May 10, 2010

Insight Into Apple’s iAd from a Developer’s Point of View

On April 30th, Apple released their first draft of the iAd framework reference document. Although this document is written for developers and not advertisers, it gave […]
May 7, 2010

More Important Than Social Media or Advertising

Successful brands are those that are singularly focused on delivering the best products and services in markets consumers demand.
April 12, 2010

Bigger than the iPad?

Apple's iPad had an impressive launch, and many people believe it has the potential to be a game changer in the way we consume media. But possibly more important than the iPad is Apple's introduction of iAd, its new mobile advertising network.
January 22, 2010

The End of an Era

Next week, Apple (probably) introduces their tablet computer. After that, computing as well as information and media consumption will begin its dramatic shift into a new era. This week is the end of the old era.