March 26, 2010

AT&T’s Tenuous Brand Position

So what brand position does AT&T still hold? They're the brand with not the fastest nor slowest network that is not the broadest nor spottiest in its coverage. This isn't exactly a powerful position to hold. If I were a stock trader...
November 20, 2009

Next Round: Cotto (AT&T) vs. Pacquio (Verizon)

There's no comparison between the two sets of ads. Verizon's "There's a Map for That" ads are so simple, so biting, and so memorable - truly classic. But AT&T's ad (above) just doesn't have any punch. Great marketing works; poor marketing doesn't.