February 20, 2012

HTML5 vs. Flash – Why does it matter?

Today, we find plenty of instances where clients want us to build websites that are highly dynamic in look, but not in functionality, such as animations that make the simple web pages more attractive.
June 14, 2010

“Project Natal”, “Kinect”, and Naming Strategies

Now, "Kinect" is actually a good name for the product, and the device has the potential to be incredibly successful, but that's not the point of this blog post. Rather, I'd like to muse about the strategy to use one name for the many months leading up to the actual launch, and then change the name just before the launch.
February 17, 2010

Anticipating Windows Mobile 7 Phones

Microsoft may well have hit a home run with its new Windows Mobile 7 phones, especially with its follow-up announcement probably coming next month at MIX10.
December 17, 2009

Watching Microsoft in 2010

Microsoft has made a number of aggressive moves in 2009 and will continue to do so in 2010. They should be watched.
November 5, 2009

Microsoft’s Classical Marketing Issues

Review of Microsoft's advertising strategy from a brand positioning perspective
October 5, 2009

Microsoft Silverlight Has Exciting Future

Microsoft's Silverlight platform has been gaining ground as a rich internet platform. The installed base of Silverlight has been consistently growing, reaching over 30% of computers this summer.