Betty On Branding

March 15, 2016
Domus, Inc.

How Branding Will Get a President Elected

With the 2016 unprecedented election cycle, there are three ways that the remaining candidates could benefit from adhering to strategic branding principles: Know your competition as […]
March 1, 2016

Is Super Tuesday Part of Your Employee Engagement Strategy?

If you live in a Super Tuesday state, did your employer do anything to encourage and facilitate your participation in today’s primaries? The Bipartisan Policy Center […]
February 2, 2016

Who was the Marketing Caucus Tech Winner: Microsoft or Apple?

While the country watched the reality TV show-like reporting of the results of the Iowa Caucus last night, many may not have been aware that there […]
December 3, 2015

The Explosion of “Craft”: Not Just About Beer

It’s certainly not new news that the craft beer “trend” is here to stay. But what gets a little less attention is the similar explosion of […]
November 19, 2015

Modernizing How We Assess Employee Engagement

By now, top organizations seem to recognize the importance of employee engagement and its correlation to performance and sales, among other benefits. However, many companies continue […]
August 6, 2015

Phototinis: The Millennial Trend That Could Be Picture Perfect for Marketers

Everyone is trying to capture the fickle and hard-to-please tastes of the Millennial drinker – an admittedly tricky demographic with a broad and diverse drink portfolio. […]