May 7, 2012

Will businesses (and individuals) warm up to Google+?

In November 2011, Google+ unveiled its brand pages feature to allow businesses to develop a presence on Google’s social media platform. This was an absolutely vital component for Google to implement in order to compete with other social media sites such as Facebook and Twitter. Mashable weighed the pros and cons of the feature and polled small businesses to gather their feedback on the positive attributes and limitations of the Google+ business offering.
April 30, 2012

Defining Public Relations Success

Public Relations is a difficult thing to define – there are so many aspects and components – it’s hard to nail down one single all-encompassing definition, which makes it very difficult to define public relations success.
April 23, 2012

Minutes – Not Hours – Can Make a Difference

In the good old days (and I’m really dating myself here), a full-color one-page print ad required a minimum of two weeks just for production – from typesetting to trimming with an X-acto™ knife to mounting and pasting onto a board to 4/c film separation with real film! This took much, much longer for a multi-page brochure. And God help us if we needed to make a change.
April 10, 2012

Google Analytics: Why Average Metrics Are Misleading

If you know Google Analytics, you probably look at your “Average Time on Site,” “Average Position,” etc. It is important to understand why average metrics can […]
March 19, 2012

Trending Now: social media is more powerful than ever imagined

Social media has recently proven itself as an integral component of an effective communications campaign and is now widely seen as an absolute necessity by many companies and organizations.
February 27, 2012

A Real Game-Changer

Some of the major stories throughout the past year – whether about politics, business, sports, entertainment or otherwise – share a similar theme: all have been impacted significantly by the power of social media.