October 15, 2010

Turn the Facebook “Like” button into media conversion

The obsession with social media is obvious, especially Facebook, so it’s no surprise that the movie “Social Network” ranked #1 in box office. According to Mark Zuckerberg, there will be over 1 billion “likes” across the web in the just first 24 hours of the “Like” button – which launched April 21st. OK, pick up your jaw and continue reading.
August 24, 2010

It’s the Content, Stupid

Recently, Rich University's Department of Psychology released a study, "The Effect of Content Desirability on Subjective Video Quality Ratings", authored by Philip Kortum. In summary, the study showed that people's perceptions of video quality is correlated to how much they enjoy what they're watching... Similarly, in advertising, the effectiveness of ads is primarily dependent on the content. The more captivating, interesting, memorable, identifiable, and relevant you make your ads, the more effective they will be - whether shown on TV, on the internet, in print, or heard on the radio...