And Just Like That, Human Connection Takes Center Stage
July 19, 2022
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Eureka! Domus X Girls Inc. Mentoring Collab Inspires Boldness in Future Leaders

At Domus, we know a thing or two about helping girls and women succeed. As a certified Women Business Enterprise (WBE), it’s an integral part of who we are. It’s also why we feel privileged to work with organizations like Girls Inc., whose mission is to inspire girls to be smart, strong, and bold.

Women have made important strides in the workplace, and we’re exhilarated by the leadership potential and lives changed through organizations like Girls Inc. But there’s more to do. Although women’s representation in the corporate pipeline – from entry level to C-suite – has been continually improving, women are still significantly underrepresented in the highest levels of leadership. Considering these are positions that require high levels of confidence and self-assuredness, the challenge may be starting earlier than we think: A 2018 survey by The Atlantic found that between ages 8 and 14, girls’ confidence drops 30%.

It’s realities such as these that prompt our ongoing support of girls and women whenever and however we can. Domus recently hosted members of the Girls Inc. Eureka! program for an immersive, day-long career exploration seminar. Based on our time with this impressive group of rising tenth graders, we are happy to report the future is bright!

After introductions, icebreakers, and an overview of Domus and our work, the girls broke into groups and created their own launch plans for fictional products. They strategized about messaging, created social media posts, produced a 30-second promotional video, designed advertising campaigns, and more. The creativity, problem-solving, teamwork, and leadership they displayed knocked our socks off! We’re confident there will be many happy clients and delighted employers in the years to come!

You may be wondering how you can be a part of the solution too. Here are some practical ways you can partner with women and girls to show your support and help create more opportunities and greater equity.

Support Organizations that Focus on Girls

Nonprofits like Girls Inc. teach girls to value themselves, take risks, gain leadership experience, and more. They can always use dedicated volunteers to share their knowledge and time. Monetary donations are always welcome too!

Keep Learning

Make a point of learning about the strides women are making in the workplace — and the ground yet to cover. A great place to start is McKinsey and Company’s annual Women in the Workplace study. Read the 2021 results here.

Partner with WBEs

Look for opportunities to partner with Women Business Enterprises (WBE). The benefits go beyond supporting female entrepreneurs and include tax incentives, increased profitability, diverse perspectives, and more.

Domus is a proud WBENC-certified business dedicated to diversity and inclusion. Contact us for a deeper understanding of our specialties, which include employee engagement, DEI initiatives, corporate social responsibility, executive communications, content creation, and more.

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