January 14, 2013

Keys to Successful Engagement: Virtual Charisma

At one time or another you’ve met someone that you instantly liked. You laughed at what they said, agreed with their opinions and were eager to […]
October 31, 2012

Demographics Make a Difference

You know the old expression, “The lights are on, but nobody’s home?” Sadly, this adage can sometimes apply to a brand-centric social media campaign. Perhaps you’ve […]
October 9, 2012

Why a 23-Year-Old Shouldn’t Run Your Social Media

In August, Inc. magazine published an article titled “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media,” and I took serious offense to it. Firstly because, […]
August 15, 2012

Social Action and Reaction

Your brand’s social actions are just as important as its social content. Now don’t get me wrong, content is a driving force behind a successful social […]
August 8, 2012

Shhh! Now Listen Here!

What makes a good conversationalist? I’ll give you a hint: it has nothing to do with how well a person can deliver a punch line or […]
June 25, 2012

Stop Scrubbing Your Company’s Social Media Pages

Social media pages serve as a vital component of the marketing and communications mix for companies. They allow organizations to disseminate company news and deliver exclusive […]