February 27, 2012

A Real Game-Changer

Some of the major stories throughout the past year – whether about politics, business, sports, entertainment or otherwise – share a similar theme: all have been impacted significantly by the power of social media.
April 8, 2010

Rebranding vs. Improving Branding

Interestingly, in both situations a company who has faltered in delivering upon the promise of its stated brand position decides to fix the problem by rebranding itself to a new position instead of improving upon its original promise. And just as interestingly, in both situations, the faltering company is being aggresively challenged in the marketplace by a company who dedicates more resources and commitment to delivering its brand promise better and better - and correspondingly communicating its success.
March 31, 2010

Apple and AT&T

The day Apple releases their Verizon iPhone will certainly be a major blow to AT&T. It will be interesting to see if they recover.
March 26, 2010

AT&T’s Tenuous Brand Position

So what brand position does AT&T still hold? They're the brand with not the fastest nor slowest network that is not the broadest nor spottiest in its coverage. This isn't exactly a powerful position to hold. If I were a stock trader...
January 25, 2010

Weight Watchers vs. Jenny Craig – the new AT&T vs. Verizon?

First they duke it out in the marketplace. Then the advertising starts getting fierce. Then they go to court. AT&T vs. Verizon? Nope. This time it's Weight Watchers vs. Jenny Craig.
December 3, 2009

Verizon vs. AT&T – Final Note

Verizon and AT&T have both dropped their law suits against each other, deciding to keep their competition within the market battlefield instead of the legal one...Watching the action between them should reinforce some lessons for all marketers...