February 13, 2012

Pinterest 101: What it is, How to use it, and Why you should get ‘pinning!’

What is Pinterest you ask? Just another social media craze? Craze – yes. Just another – not exactly. For anyone unfamiliar with Pinterest and how it works, it’s basically a virtual list of a user’s favorite things.
December 22, 2011

Google+ vs. Facebook: Do You Need Both & Why?

So, you deleted your MySpace account, finally got the hang of another “new” Facebook layout, and now you’re hearing about Google+. In the world of social media, the only constant is change so get ready to embrace it, because Google+ is most likely here to stay. Comparing Google+ to Facebook isn’t exactly comparing apples to apples.
December 19, 2011

Public Relations in the Age of “New” Media

Communications and media as we know them are evolving at a rapid pace. Take social media, for example. Consumers are increasingly relying upon social media for their information – going to a company’s Facebook page, for example, before visiting a company’s website.
April 27, 2010

Volkswagen = Fun

Volkswagen deserves kudos for creating an integrated campaign that spans traditional and new media in ways that support and enhance each other, while effectively working towards a classic marketing goal.
March 1, 2010

Dos Equis – More Interesting than Heineken

As recently reported in Advertising Age, Heineken USA's sales fell nearly 11% in 2009. At the same time, Dos Equis, selling at a similar price point, had sales increases of about 20%. What's different between the two brands? Advertising.