It’s that time of year again. And that holiday gift list looks endless. Gift cards have been done, cold hard cash doesn’t seem thoughtful enough, what’s left to give? One easy answer is lottery tickets. Most state lotteries have numerous holiday-themed tickets that are promoted and sold during this peak season.
Most U.S. state lotteries enjoyed near-monopoly gaming status during their early years, with legitimate gaming competition coming only from resort casinos in Las Vegas and Atlantic City. However, times have changed and now the convenience of online gaming and the glitz and glam offered by the latest crop of gaming venues have led avid lottery ticket buyers astray.
What these businesses, such as retailers for instance, also need are solutions that will increase their revenue immediately, not just put more cash in their pocket that they will ultimately have to repay in the future.