March 13, 2017

Domus Inc. Announces Robern, a Kohler Company, as New Client

Marketing and communications agency continues expansion into home furnishings sector PHILADELPHIA, PA – March 13, 2017 – Domus, Inc., a full-service marketing communications agency, has been […]
March 5, 2013

Managing Expectations: The Art of Account Service

I am often asked by my legions of fans – ahem, interns – what I believe is the most important aspect of client service. My first […]
December 14, 2012

Listen! It’s one of the keys to a successful relationship.

Back in the days before smartphones and tablets and Twitter (oh my), I would depend on the good old fashioned printed newspaper for much of my […]
September 11, 2012

Smooth Sailing Ahead: The Importance of an Effective Onboarding Process

Congratulations! You’ve won a new account! Now comes the hard part – ensuring a successful onboarding process so that you make a good first impression and […]
April 23, 2012

Minutes – Not Hours – Can Make a Difference

In the good old days (and I’m really dating myself here), a full-color one-page print ad required a minimum of two weeks just for production – from typesetting to trimming with an X-acto™ knife to mounting and pasting onto a board to 4/c film separation with real film! This took much, much longer for a multi-page brochure. And God help us if we needed to make a change.
January 30, 2012

It takes a village to create a great campaign.

Today’s rapidly shifting marketing and media landscape means that client and agency professionals must be more integrated than ever before. We can no longer think of ourselves as marketing managers, account managers, media planners, art directors, copywriters or research managers.