Public Relations is a difficult thing to define – there are so many aspects and components – it’s hard to nail down one single all-encompassing definition, which makes it very difficult to define public relations success.
Some of the major stories throughout the past year – whether about politics, business, sports, entertainment or otherwise – share a similar theme: all have been impacted significantly by the power of social media.
“Adapt or Die” is a very true statement when it comes to social media. Most likely, your client made his or her way in the industry through forward thinking, willingness to change and a little bit of risk. And it shouldn’t be any different now. Social media requires all of those things – and then some.