What is Pinterest you ask? Just another social media craze? Craze – yes. Just another – not exactly. For anyone unfamiliar with Pinterest and how it works, it’s basically a virtual list of a user’s favorite things.
Just a few short years ago, the effectiveness of a company’s web presence was dictated solely by the strength and prevalence of its website. But as companies across the globe have begun embracing social media, an interesting phenomenon has occurred over the past year. In some cases, company Facebook fan pages have received more unique visitors than the company’s corporate website counterpart.
Today’s rapidly shifting marketing and media landscape means that client and agency professionals must be more integrated than ever before. We can no longer think of ourselves as marketing managers, account managers, media planners, art directors, copywriters or research managers.