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July 20, 2010
Published by domusinc at July 20, 2010
Categories
Google's Nexus One phone was an interesting marketing experiment ...Unfortunately, sales never reached high enough targets and this week Google announced that it has ended production of the phone...The questions of why the phone failed and even whether the phone failed are even more interesting, though. We'll never know for sure, but here are some thoughts...
November 11, 2009
Published by domusinc at November 11, 2009
Categories
Ensure that you have a solid brand position, both in product/service and in message, and then attack. That’s the formula for a very effective form of […]