January 30, 2012

It takes a village to create a great campaign.

Today’s rapidly shifting marketing and media landscape means that client and agency professionals must be more integrated than ever before. We can no longer think of ourselves as marketing managers, account managers, media planners, art directors, copywriters or research managers.
December 22, 2011

Google+ vs. Facebook: Do You Need Both & Why?

So, you deleted your MySpace account, finally got the hang of another “new” Facebook layout, and now you’re hearing about Google+. In the world of social media, the only constant is change so get ready to embrace it, because Google+ is most likely here to stay. Comparing Google+ to Facebook isn’t exactly comparing apples to apples.
December 19, 2011

Public Relations in the Age of “New” Media

Communications and media as we know them are evolving at a rapid pace. Take social media, for example. Consumers are increasingly relying upon social media for their information – going to a company’s Facebook page, for example, before visiting a company’s website.
December 12, 2011

The Right (and Wrong) Way to Attract Twitter Followers

One of the best ways to measure a company’s Twitter presence is to take an inventory of its followers. With that being said, companies and individuals put an extraordinary emphasis on obtaining as many followers as possible, and with good reason. The most important aspect of attracting followers is that a company’s Tweets should fulfill some need.
December 5, 2011

The Power of One-on-One Consumer Engagement

Communicating effectively in a one-on-one manner with existing customers and the new generation of customers has become even more important in light of the bombardment of digital and traditional advertising messages.
March 26, 2010

AT&T’s Tenuous Brand Position

So what brand position does AT&T still hold? They're the brand with not the fastest nor slowest network that is not the broadest nor spottiest in its coverage. This isn't exactly a powerful position to hold. If I were a stock trader...