When Dacor, a manufacturer of luxury kitchen appliances, requested some onsite help at KBIS, I was thrilled at the opportunity to go. As a PR practitioner I spend years – literally, YEARS – cultivating relationships through email, phone, and the occasional LinkedIn friend request (if, and only if, the editor requests me first). An industry event like a trade show gives us PR folks the opportunity to meet face to face, exchange a friendly handshake, talk shop, and hopefully make a lasting impression so the next time I send a pitch that editor is a little more inclined to open my email.
For those of you who don’t know, KBIS aka the Kitchen & Bath Industry Show, is the premier event for those in the kitchen and bath industry; designers, manufacturers, architects, dealers – they’re all there. This year’s event took place April 26th – 28th in Las Vegas, at the Las Vegas Convention Center. Everything is very high high-end and high quality. The best of the best go to KBIS, and I was proud to be there with Dacor.