Technologically, we have only come of age in recent years. The past twenty years have seen transitions from postal mail to emails to text messaging (SMS); from CRTVs to Plasmas to LCD to LED to 3D TV’s; from 8-bit video games to Playstation 3’s, Nintendo Wii’s, X-Box 360’s, Kinects; from telephones to mobile phones and now smart phones. The list of the technological advancements in the past couple of decades is endless. It’s simple evolution in terms of technology. The businesses and markets have changed dramatically over this period of time. While good copy writers, newspaper advertisements, and marketing posters were needed for marketing a new or revamped business in the early 90’s, there is so much more that you can do with technology in the current times to give your business the boost it needs.
For those of us in marketing who watch Mad Men, we see a simpler, yet antiquated, ad industry business model. Paid media drives all of the billings and revenue, Public Relations and Market Research are burgeoning, yet-to-be-trusted disciplines, and the internet is a nickname for Betty Draper’s hair curlers covering.
In the past 2 years, the percentage of consumers who are using smartphones to access the web has skyrocketed to more than 49 million. A recent study by Morgan Stanley predicted that by 2015 there will be more mobile web users than there are desktop users.