Published by domusinc at November 12, 2009 Sometimes marketers get too cute and too smart in their ads, camouflaging their intended message behind innuendo, indirection, and allusion, or hiding it behind veils of comedy or artistry. The result is generally an ad that wins awards in the minds of those limited number of people in the know, but misses the mark with the mass audiences of people who were truly the target of the ad.