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Why Hire a Women-Owned Business? Do It for Your Daughter!

As a procurement or business decision-maker, your job is to serve the best interests of your company and its shareholders—and quality and value come first.  Let’s then look at three main reasons why you should consider hiring women-owned businesses: 

  • Attract First-Time Customers
    A Harvard study found that working with diverse suppliers (defined as African Americans, Alaska Natives, American Indians, Asian Americans, Hispanic Americans and Women) drives market growth. Progressive companies—your key prospects—are attracted to companies that have a propensity to work with diverse partners, including women-owned businesses.
  • Save on Taxes
    Federal and state government programs offer corporate tax reductions for hiring diverse suppliers, including women-owned businesses.
  • Count on High-Quality Output
    Tpool of extremely competent business owners consistently delivers to meet your needs. he owners of (Women’s Business Enterprise National Council (WBENC) companies are highly motivated, well educated, quality trained and will persevere to ensure they deliver quality at a superior value. Rest assured knowing a

According to WBENC stats, women are slightly more likely than men to start a business; however, women-owned businesses generate only 8% (9.2 million) of private-sector jobs and only 4.4% of total private-sector revenue. While that is great progress since 1972, when the U.S. Census Bureau first provided data on minority-owned and women-owned businesses, there is almost unlimited potential for growth—and that, in turn, will help your company grow.

As a business decision-maker, it’s in your business’s best interest to include a woman-owned business in your consideration set. Do it for your business—and do it for your daughters. The goal is to get women-owned businesses to grow from 8% and $4.4% to 50%+ of total private sector jobs and revenue, respectively. #BuyWomanOwned; #DoItForYourDaughters.

Contact Domus for a deeper understanding of some of our specialties – including influencer marketing, employee engagement, luxury marketing and public relations. Take it from a dynamic advertising agency that’s been impressing clients for over 25 years.

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