As a male or female procurement or business decision maker, your job is to serve the best interests of your company and its shareholders, and quality […]
It’s like St. Patrick’s Day has come very early to Philadelphia. All you see is green. The city’s notorious fair-weather fans actually have committed their hearts and souls […]
The Super Bowl provides a prime opportunity for employers to engage with their teams In a world of binging, delayed viewing and video on demand, the […]
Ironically, the ad industry recently suggested that the word “digital” be retired since almost all marketing is touched by digital in some way. But, it’s too […]
Having met Matthew Weiner at this year’s Toronto International Film Festival, I was assured that the seventh season opener of Madmen would not disappoint core fans. […]
Is ScarJo’s brand scarred by SodaStream Stunt? Super Bowl advertisers beware: the game has changed forever, and we’re not talking football. SodaStream’s PR placements utilizing the ‘Sorry Coke […]