A crisis is any situation that’s threatening or could threaten to harm people or property, seriously interrupt business or damage reputation. Every organization is vulnerable to crises. Therefore, crisis management is critical in preserving the positive perception of a brand and protecting the business interests that may be damaged in the long term, short term, or both, by an unexpected crisis. Top-notch crisis communication strategies can greatly improve a client’s ability to plan for, respond to, and recover from a wide variety of crisis situations.
While you drink your morning coffee and peruse the newspapers, you’re likely to find at least one news story on a company facing a crisis. Some examples to refresh your memory: Toyota, BP, the recent egg recall, energy-efficient windows that melt vinyl siding and even a hospital employee who lost a laptop containing private patient information. That can’t be good. The increasing frequency of natural disasters, man-made disasters and business interruptions has made it absolutely critical that organizations quickly and accurately communicate with all stakeholders during an event. No one wants to be the “last one to know” in these situations.