In November 2011, Google+ unveiled its brand pages feature to allow businesses to develop a presence on Google’s social media platform. This was an absolutely vital component for Google to implement in order to compete with other social media sites such as Facebook and Twitter. Mashable weighed the pros and cons of the feature and polled small businesses to gather their feedback on the positive attributes and limitations of the Google+ business offering.
Wikipedia defines Public Relations as “the practice of managing the flow of information between an organization and its publics.” This sounds pretty simple. But for anyone who has ever worked in public relations, you know that “simple” is not how you would describe your job.
Some of the major stories throughout the past year – whether about politics, business, sports, entertainment or otherwise – share a similar theme: all have been impacted significantly by the power of social media.