Today’s rapidly shifting marketing and media landscape means that client and agency professionals must be more integrated than ever before. We can no longer think of ourselves as marketing managers, account managers, media planners, art directors, copywriters or research managers.
Most U.S. state lotteries enjoyed near-monopoly gaming status during their early years, with legitimate gaming competition coming only from resort casinos in Las Vegas and Atlantic City. However, times have changed and now the convenience of online gaming and the glitz and glam offered by the latest crop of gaming venues have led avid lottery ticket buyers astray.
What these businesses, such as retailers for instance, also need are solutions that will increase their revenue immediately, not just put more cash in their pocket that they will ultimately have to repay in the future.
In a previous blog, we discussed the importance of employee appreciation and making sure office morale is high so your loyal soldiers don’t jump ship. During a recession, that task is much more difficult with salary cuts, layoffs and other ramifications seen throughout businesses across the country.