December 19, 2011

Public Relations in the Age of “New” Media

Communications and media as we know them are evolving at a rapid pace. Take social media, for example. Consumers are increasingly relying upon social media for their information – going to a company’s Facebook page, for example, before visiting a company’s website.
December 12, 2011

The Right (and Wrong) Way to Attract Twitter Followers

One of the best ways to measure a company’s Twitter presence is to take an inventory of its followers. With that being said, companies and individuals put an extraordinary emphasis on obtaining as many followers as possible, and with good reason. The most important aspect of attracting followers is that a company’s Tweets should fulfill some need.
December 5, 2011

The Power of One-on-One Consumer Engagement

Communicating effectively in a one-on-one manner with existing customers and the new generation of customers has become even more important in light of the bombardment of digital and traditional advertising messages.
October 3, 2011

Are Daily Deal Sites a Good Deal for Marketers?

Daily Deal sites like Groupon and Living Social can cause problems for a business due to hurting its’ profitability, brand and relationship with customers. With a discount offer, the business is probably appealing to customers that purchase on price. It is unlikely customers will come back to the business in the future to purchase products and services at full value.
September 7, 2011

Increase Marketing ROI in Three Easy Steps

Yes, we all know how hard it is to build a brand in today’s economy. All of the tried and true marketing wisdom seems to be in question for new whiz kid technology brands as well as the blue chip brands. But here are three easy steps to having your brand remain strong and even accelerate, in these challenging times: have a point of difference, be consistent, and "measure, adjust, measure, adjust.."
August 30, 2011

Marketing to Emerging Markets – Growing Your Business Internationally

As economists predict slow growth for the U.S. economy over the next few years, companies are turning to emerging markets such as Africa, Brazil, China, India and Russia to grow their business.