March 19, 2013

The Not-So-Secret Secrets of Innovation

As the economic recovery continues, many companies are focusing on innovation to grow their businesses. Innovation serves as the benchmark at companies like Apple, but the […]
November 5, 2012

Apple’s Growing Problem

In 2008, Steve Jobs was quoted in Fortune magazine saying that “Apple is a $30 billion company yet we’ve got less than 30 major products. I […]
August 22, 2012

Innovation for All

With the success of Apple based on its category-creating innovations like the iPod, iPhone and iPad, companies are focusing more heavily on developing their own innovations. […]
July 16, 2012

GM vs. Ford – Which Company Has the Better Approach to Facebook Advertising?

On May 16th, The Wall Street Journal reported that General Motors would stop advertising on Facebook since the auto maker felt that advertising didn’t have a […]
May 22, 2012

The Evolution of YouTube

On May 2, YouTube made its first appearance at the annual TV upfront. The website has signed up celebrities including Amy Poehler, Rainn Wilson and Jay-Z, […]
April 2, 2012

The Other Social Marketing

Today, social media marketing is everywhere, but marketers can be hugely successful by practicing another kind of social marketing. That social marketing is using marketing to solve social problems.