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Using social media to gauge political support and trends

I was always taught never to discuss religion or politics in mixed company, but nowadays with Facebook and Twitter people air grievances all day every day, and no topic is off limits.   But that candid feedback can be pretty helpful, as the latest batch of politicos are discovering.

The New York Times published an article today on sentiment analysis tools and how politicians are using the technology to see which messages are resonating with voters by monitoring their social media posts. As a previous Domus Dish post explained, sentiment analysis technology has a long way to go – but it’s getting better and giving those using it an edge.

Read the full article here.

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