The art and science of devising and implementing plans towards a goal
In a sea of sameness called the fresh chicken category, Domus developed a strategic positioning for Butterball Fresh Chicken with a unique point of difference that delivered a 67% increase in ConAgra's profit margin. Now that is a "fresh" strategy.
Moving or able to move rapidly
How fast is fast? A French company. A North American market opportunity. A complete rebranding including advertising, public relations and two press conferences. And a few weeks to do it. In the blink of an eye, Domus launched Rhodia into North America. Try that with a behemoth agency.
Agile; Quick and light in motion
Jack had his moments but he did not have to play in the technology space. In the industry where a competitive advantage lasts for a minute and industry giants have deep pockets, Domus helps OKI bring new products to market quickly and at a fraction of the cost.
Having different parts working together as a unit
Maximizing the internet space requires a mastery of a lot of moving parts. Making those parts an integral part of your marketing effort is where true integration happens. Dacor Appliances relies on Domus to manage their internet presence including SEO, SEM, online advertising and social media, seamlessly integrate it with traditional media and public relations and consistently outrank the competition. Integration achieved.
Able to deal well with new or difficult situations and to find solutions to problems
How do you resourcefully compete against an industry giant with deep pockets? For Mohawk Flooring, Domus developed a turnkey market support program designed for the 20,000 dealers. From the ground up, Mohawk increased its share of voice by 37%. Problem solved.
Showing or having a capacity to make fit by modification
Current market development for an iconic Philadelphia convenience store brand like Wawa is easy. Figuring out how to transfer that equity to new markets … that is hard. Wawa relied on Domus to not only help the brand adapt to the new markets but also blow away the competition on key category drivers. Now that is convenient.
Productive without waste
Domus was built on the principle of "no waste." When Lutron had $4 million to spend in advertising, Domus delivered a plan value of $6 million with an additional $1 million in value-added merchandising. You do the math.
Free from superfluous complications
Simple. Complicated to easy. Domus was able to take a complicated trade show program for Novo Nordisk and break it down into a manageable program through analysis, process and program elements. The result was going from 22 shows to 38 shows at no additional cost. Simply put, that is more exposure and no more money.
Required to be responsible
Responsibility for results is how Domus defines accountability. In a stagnant lottery industry, the only way to grow sales is by expanding your outlets and giving players more opportunity to play. Domus utilized an innovative approach, including new types of retailers and new ways to develop them to grow the PA Lottery retailer base by 23%. Revenue grew by 57%.
Not yielding in determination; or not letting up in vigor or pace
When Fisher-Price wanted to improve consumer entry and continuity within its franchise, it turned to Domus for a nationwide imagination tour. When asked how to reduce costs…Domus recommended sponsorships. And in a relentless pursuit of success, Domus enlisted a few small companies to play, like Nike, Kodak, Clorox and Duracell.