Verizon – AT&T and Pacquio – Cotto
November 17, 2009
Murdoch Smart About Leaving Google?
November 24, 2009
Show all

Next Round: Cotto (AT&T) vs. Pacquio (Verizon)

There's no comparison between the two sets of ads. Verizon's "There's a Map for That" ads are so simple, so biting, and so memorable - truly classic. But AT&T's ad (above) just doesn't have any punch. Great marketing works; poor marketing doesn't.

In our last post, we compared the Verizon / AT&T battle over their wireless networks to the recent Manny Pacquio / Migel Cotto fight, with Verizon playing the role of Pacquio (who demolished Cotto). Well, the bell has rung in the next round and a battered Cotto (AT&T), makes a feeble effort at regaining the upper hand.

There’s just no comparison between the two sets of ads. Verizon’s “There’s a Map for That” ads are so simple, so biting, and so memorable – truly classic. But AT&T’s ad (above) just doesn’t have any punch. Great marketing works; poor marketing doesn’t.

Domus is a full-service advertising, PR, and internet marketing agency based in Philadelphia. For more about us, please visit our web site at http://www.domusinc.com.

Leave a Reply

Your email address will not be published.