At one time or another you’ve met someone that you instantly liked. You laughed at what they said, agreed with their opinions and were eager to see them again. And no, it wasn’t a date. It was a conversation where you just clicked with the other person. That person had charisma, and most likely, you aren’t the first person they made that type of connection with.
Great leaders often have that same penchant for connecting with another person. And because of this, they’re quite successful. But how can this observation help you and your company? Assuming your company is engaging in social media, you actually have the opportunity to be charismatic in each and every conversation. Virtually.
It’s undoubtedly easier to have and effectively use charisma in person, but there are also ways to draw an audience in with your charming ways in the social media world too.
Here’s the key – it’s not really about YOU, it’s about THEM. Any charismatic person knows that the key to captivating an audience is 50% what you say and 50% how the audience feels about what you say. So how do you get an audience to feel a certain way towards you through the cold glow of a computer screen?
What do you think? Can transparency in social media be a bad thing? I’d love to hear your thoughts!
Kate Toy is a Senior Account Manager at Domus, Inc., a marketing communications agency based in Philadelphia. For more information, visit http://www.domusinc.com/. For new business inquiries, please contact CEO and founder of Domus, Inc. Betty Tuppeny at firstname.lastname@example.org or 215-772-2805.
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