The Benefits of SEO
by Dhawal Sehgal on May.21, 2013, under Internet Marketing
Are you one of the people who think that Search Engine Optimization (SEO) has gone out of favor? Let me tell you, this is not at all true! The only thing that has really changed is that a greater emphasis has been placed on promoting quality content. Recent Google algorithm updates have created a situation where the message of “quality over quantity” is crystal clear.
SEO is an extension of your marketing department. SEO services are much better for your business than you ever imagined they could be! Working with a good SEO company these days is not just about website optimization, it’s also about writing quality content or editing content that you already have and positioning it in a way that it brings in the maximum amount of traffic.
Start at the End – Don’t Forget About the Finish Line
by Marissa Sudol on May.07, 2013, under Client Service, Internet Marketing, Social Media
For the past four months, I have been training for my second half-marathon. Through the wintry months when it felt like I was bordering frostbite to the warm weather this spring, I’ve been increasing my mileage week over week in order to build up my endurance and condition my body to run 13.1 miles. During each run, I try to envision myself crossing the finish line. I constantly try to keep the end result in mind and recognize that all these small runs will ultimately help me improve my stamina and accomplish my goal.
Good public relations professionals know the importance of keeping the end goal in mind. How do the hours spent finalizing a press release or crafting the perfect pitch ultimately help the client reach their goals and support their mission? It’s important to understand how each individual tactic will contribute to the client’s desired results. Following are some tips to keep in mind:
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Five Lessons in Social Media We Can Learn from Disney
by Meghan Becker on Apr.24, 2013, under Industry Trends, Internet Marketing, Social Media
After a recent trip to Walt Disney World with friends, my childhood love for princess dresses and romance came rushing back to me. Though many of these films are older than I am (I’m only 22!), the lessons we can learn from them are timeless.
As someone who leverages social media on behalf of my company and clients, I have been able to take a few lessons from Disney and apply them as best practices for a successful social presence and strategy.
- Always be prompt.
Social media posts should always be timely and relevant. If you are late posting important news, you will seem both disconnected and uninteresting to your audience.
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The Not-So-Secret Secrets of Innovation
by Ed Samide on Mar.19, 2013, under Industry Trends, Strategic Consulting
As the economic recovery continues, many companies are focusing on innovation to grow their businesses. Innovation serves as the benchmark at companies like Apple, but the ideal of becoming an innovative organization seems be shrouded in mystery.
Innovation is not meant to be only for a select few organizations. In the book The Innovator’s DNA published by Harvard Business Review Press, the authors outline the following characteristics that managers can focus on to generate innovation:
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Managing Expectations: The Art of Account Service
by Mara Rueter on Mar.05, 2013, under Client Service, Resource Management, Strategic Consulting
I am often asked by my legions of fans – ahem, interns – what I believe is the most important aspect of client service. My first thoughts are typically stamina or humility. However, once my momentary emotional tide passes, I always find myself repeating an elevator speech about the necessity to balance expectations – those of your internal team as well as the client. That belief is grounded by the following three points of wisdom:
Communication Is Key
A project manager acts as a liaison between what the Client wants and how the Creative team understands – and plans to achieve – the request. Before the wheels start turning (and hours start to rack up), it’s always a good idea to take a step back, recap the request at hand and make sure the Client is in agreement with the understood approach before the creative work begins. Not only will the Client appreciate the thoroughness of the follow-up, but you will have established an opportunity to set the expectations for both sides. Plus, you’ll be halfway done with your internal paperwork! Never underestimate the power of effective communication. It is the primary factor that can lead to a project’s success or failure.
Resolving to Improve Your Intranet Health in 2013
by Lisa Sawicki on Jan.23, 2013, under Industry Trends, Internet Marketing
Aaah … January. The holidays are over, the weather is dreary and people are making resolutions. What about you? Vowing to lose weight, quit smoking, work out more? While you’re at it, maybe it’s time to gauge the health of your intranet site. Maybe you’re due for a redesign or need some help increasing engagement and readership. We at Domus can provide a few hints and suggestions to get you started.
Let’s start with the aesthetics. The layout, look and “feel” of the site are just the shell. The navigation and design are equally as important – eye-catching, visually interesting graphics and images and easy-to-use links are the first elements that the user notices. But your intranet needs more substance in order to survive and thrive … you need to remember that it’s more than just a pretty face. Add some brain to the beauty!
Keys to Successful Engagement: Virtual Charisma
by Kate Toy on Jan.14, 2013, under Industry Trends, Public Relations, Social Media
At one time or another you’ve met someone that you instantly liked. You laughed at what they said, agreed with their opinions and were eager to see them again. And no, it wasn’t a date. It was a conversation where you just clicked with the other person. That person had charisma, and most likely, you aren’t the first person they made that type of connection with.
Great leaders often have that same penchant for connecting with another person. And because of this, they’re quite successful. But how can this observation help you and your company? Assuming your company is engaging in social media, you actually have the opportunity to be charismatic in each and every conversation. Virtually.
Listen! It’s one of the keys to a successful relationship.
by Aaron Shute on Dec.14, 2012, under Client Service
Back in the days before smartphones and tablets and Twitter (oh my), I would depend on the good old fashioned printed news
paper for much of my daily dose of current events. One of the columns I used to frequently give a skim for a little entertainment was Dear Abby. For more than a half-century, she has been providing “uncommon common sense” advice. In reading Ms. Abigail’s posts, a somewhat common theme is that through a little better listening, relationships could be built a lot stronger.
The same holds true when it comes to the client/agency relationship. Long-term relationships in this industry seem quite rare; in fact, Forbes reports the average to be just 3 years, which is down from 8.5 years as experienced in the 1980s*. Relationships come to a close for a variety of reasons, but at the root is often an issue with listening and understanding between the two parties. From an agency perspective, the client is depending on you to serve as its voice to the target audience. And like a game of whisper down the lane at a rock concert, if the agency is unable to listen carefully to understand the client and the client’s core communication objectives, the message will not properly reach the final target. The same holds true if the client is unwilling to listen and trust in the agency’s expertise.
5 Lessons in Public Relations Courtesy of the Grinch
by Amy Whilldin on Nov.30, 2012, under Public Relations
Believe it or not, the holiday season is squarely upon us. So as I started to think about blog topics, I realized that inspiration can be found just about anywhere. Take the Grinch, for example. We all know the famed and fabled story by Dr. Seuss of “How the Grinch Stole Christmas.” Well, aside from the moral lessons we can learn from the story, I suggest there are five lessons in public relations we can learn from the Grinch himself.
Lesson 1: Get the “10,000 foot view”
I have always referred to this as the “situational analysis.” No matter the name, it is important to do your due diligence to gain a solid understanding of the situation at hand and the role public relations will play in helping your organization realize its goal. Whether that goal is to raise awareness, educate and inform, change a mindset, help diffuse a crisis,or steal Christmas, public relations is one element of an overall business strategy. Understanding that role, the goal and the various outside influences as part of the big picture will allow you to develop a public relations strategy that delivers results.
Facebook Q3 Achievements – Advertising Revenue From Mobile Rises To 14%
by Dhawal Sehgal on Nov.19, 2012, under Industry Trends, Social Media
Facebook released its financial results for the third quarter. Some of the most interesting observations are:
- Facebook Q3 bested Wall Street expectations with $1.26 billion revenue in Q3.
- Facebook has reached a gargantuan number of 1.01 billion monthly active users as of end of September 2012. This is an increase of 26% year-over-year.
- Facebook’s revenue from advertising was $1.09 billion. This represents 86% of total revenue and a 36% increase from Q3 in 2011.
- The biggest thing that stood out in Facebook’s Q3 results is the shift of the world’s largest social network to mobile. A total of 604 million mobile monthly active users were reached at the end of September, which is almost 60% of the monthly active users and marks a fantastic 61% increase year-over-year. Moreover, 14% of Facebook’s generated advertising revenue now comes from mobile.
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