According to Forbes, Public Relations Executive earned the distinction of being the fifth most stressful job of 2013 – just behind Enlisted Military Personnel (1), Military General (2), Firefighter (3), and Commercial Airline Pilot (4), and beating the likes of Senior Corporate Executive (5), Taxi Driver (9) and Police Officer (10). It’s not the first time that Public Relations has been called out for being a stressful occupation, and those within this profession will attest to the inherent challenges that come with the turf.
The Forbes article notes that this finding might be surprising, suggesting that “…many people may picture PR execs wining and dining and taking lunch with friends and connections around town,” but goes on to point out that “in fact they [PR execs] face almost constant rejection” and that “PR clients are never satisfied.”
Congratulations, new hire! You’re fresh out of college and just landed your first job in an advertising agency. You’re ready to get started and grow your career. To succeed, you need to not only be the best at what you do, but also to remember some basics.
Here is some advice that I’ve learned over my 25+ years in the business and what we expect of our new hires:
- Come in early and stay late. Agency work is notorious for its long, deadline-driven hours. Always remember that you are in a service industry, and that means being available to meet your clients’ needs. These extra hours will pay off as you demonstrate your commitment to your clients’ and agency’s success.
- Be prepared! Being in the ad industry requires you to be prepared for anything! This will come with experience, and sometimes you will learn the hard way. So always have a back-up thumb drive, power cord, pen, paper, presentation copies, business card … whatever. (continue reading…)
As news of college graduations hits the headlines, I can’t help but reminisce on my last days of college: cramming for exams, late-night food runs and graduation parties. When I left Widener University with big ideas for my future, I knew that securing my first “real job” was not going to be an easy task. In most cases, the ideal job isn’t always immediately available, and interviewing can be an emotional rollercoaster for anyone – especially young 20-somethings. Needless to say, that first job can help determine your career path.
Today, I’m on the opposite side of the spectrum, reviewing countless resumes and meeting new college grads. I’m starting to grasp that the hiring process is not an exact science. I understand that staffing-up an account or project team appropriately is vital to the success of any public relations (PR) and marketing program. Here are a few important considerations to keep in mind when building the best team for the job:
Late last year, Pete Cashmore wrote on Mashable that 2013 is the year of responsive web design. Why? Well, in the fourth quarter of 2012, PCs saw year-on-year sales decline for the first time in more than five years. Just think about it; do you have a smartphone or tablet? Do you view web pages on it? I do, and I can tell you that it’s very frustrating to view a website on my iPhone that isn’t formatted for its small screen.
At the beginning of this year, I finally got around to redesigning my personal website. It had been neglected for almost 10 years and was overdue for a major overhaul. I was determined to use some of the latest technology now available with HTML5. After three months of developing a static website — styling nav bars with CSS3 and incorporating scrolling effects with jQuery plug-ins — a co-worker convinced me to make my design responsive.
Are you one of the people who think that Search Engine Optimization (SEO) has gone out of favor? Let me tell you, this is not at all true! The only thing that has really changed is that a greater emphasis has been placed on promoting quality content. Recent Google algorithm updates have created a situation where the message of “quality over quantity” is crystal clear.
SEO is an extension of your marketing department. SEO services are much better for your business than you ever imagined they could be! Working with a good SEO company these days is not just about website optimization, it’s also about writing quality content or editing content that you already have and positioning it in a way that it brings in the maximum amount of traffic.
As the economic recovery continues, many companies are focusing on innovation to grow their businesses. Innovation serves as the benchmark at companies like Apple, but the ideal of becoming an innovative organization seems be shrouded in mystery.
Innovation is not meant to be only for a select few organizations. In the book The Innovator’s DNA published by Harvard Business Review Press, the authors outline the following characteristics that managers can focus on to generate innovation:
I am often asked by my legions of fans – ahem, interns – what I believe is the most important aspect of client service. My first thoughts are typically stamina or humility. However, once my momentary emotional tide passes, I always find myself repeating an elevator speech about the necessity to balance expectations – those of your internal team as well as the client. That belief is grounded by the following three points of wisdom:
Communication Is Key
A project manager acts as a liaison between what the Client wants and how the Creative team understands – and plans to achieve – the request. Before the wheels start turning (and hours start to rack up), it’s always a good idea to take a step back, recap the request at hand and make sure the Client is in agreement with the understood approach before the creative work begins. Not only will the Client appreciate the thoroughness of the follow-up, but you will have established an opportunity to set the expectations for both sides. Plus, you’ll be halfway done with your internal paperwork! Never underestimate the power of effective communication. It is the primary factor that can lead to a project’s success or failure.
Aaah … January. The holidays are over, the weather is dreary and people are making resolutions. What about you? Vowing to lose weight, quit smoking, work out more? While you’re at it, maybe it’s time to gauge the health of your intranet site. Maybe you’re due for a redesign or need some help increasing engagement and readership. We at Domus can provide a few hints and suggestions to get you started.
Let’s start with the aesthetics. The layout, look and “feel” of the site are just the shell. The navigation and design are equally as important – eye-catching, visually interesting graphics and images and easy-to-use links are the first elements that the user notices. But your intranet needs more substance in order to survive and thrive … you need to remember that it’s more than just a pretty face. Add some brain to the beauty!