Aaah … January. The holidays are over, the weather is dreary and people are making resolutions. What about you? Vowing to lose weight, quit smoking, work out more? While you’re at it, maybe it’s time to gauge the health of your intranet site. Maybe you’re due for a redesign or need some help increasing engagement and readership. We at Domus can provide a few hints and suggestions to get you started.
Let’s start with the aesthetics. The layout, look and “feel” of the site are just the shell. The navigation and design are equally as important – eye-catching, visually interesting graphics and images and easy-to-use links are the first elements that the user notices. But your intranet needs more substance in order to survive and thrive … you need to remember that it’s more than just a pretty face. Add some brain to the beauty!
So how do you ensure that your appealing façade doesn’t become stale or obsolete? How do you continue to impress your readers and keep them coming back for more? Content. Interesting, engaging, relevant and useful content and the regular flow of it to your intranet are absolutely vital.
When it comes to content, there are 10 characteristics to keep in mind:
You can draw your readers in with an appealing homepage and simple navigation. But in order to keep them coming back, you need to provide some substance in the form of engaging and interesting content. That combination will provide the sustenance your intranet needs to flourish and prosper. We at Domus can guide the way.
Lisa Sawicki is a Senior Account Manager at Domus, Inc., a marketing communications agency based in Philadelphia. For more information, visit http://www.domusinc.com/. For new business inquiries, please contact CEO and founder of Domus, Inc. Betty Tuppeny at firstname.lastname@example.org or 215-772-2805.