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Extreme Makeover: Web Edition – Time For A Website Overhaul?

Your website is your number one means of providing your brand, consistency, and message to potential customers. We live in an Internet world, if your website isn’t first rate it will be detrimental to your business. Is it time for your website to have a makeover? More importantly, is it time for your website to start delivering the ROI that your products or services demand?

How important is your website? In today’s marketplace it’s everything.  Your website is your number one means of providing your brand, consistency, and message to potential customers.  We live in an Internet world, if your website isn’t first rate it will be detrimental to your business.  Is it time for your website to have a makeover?  More importantly, is it time for your website to start delivering the ROI that your products or services demand?

Businesses know they can’t ignore the Internet as a channel for reaching consumers, but a new study released by Pew sheds light on the value of Internet marketing strategies to potential sales. Pew’s Online Product Research report reveals that more than half of Americans research products and services online prior to making purchases. The report also found that the commercial use of the Internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing compared to 49% in 2004.

Focus on three aspects when conducting an audit of your website: technical integrity, communication clarity and search engine utility.

Technical Integrity

The monitoring and maintenance of your website by a qualified team, with extensive experience is how Domus Digital can insure the continued technical integrity of your most valuable sales tool.

Through our knowledge of how technical integrity impacts the quality of websites, the affordability of making changes, and the ultimate goal of customer satisfaction we can assist clients with website makeovers that will ultimately lead to increased ROI.

Technical integrity is an assurance that we can provide as a result of the mature process we use in all of our website makeovers.  With our process we can accurately predict technical performance, find and correct issues early, provide timely access and updates to information, give clients accurate cost modeling, and quantify and analyze performance.

The combined result of our technical integrity process is quality, affordability and customer satisfaction.

Communication Clarity

There are few things more frustrating than landing on a website that is confusing in its form and function and few things will cause consumers to go to the competition’s sites faster. Today, when people have less time to spare, succinct and clear communication is very crucial. Communication is the act of conveying information – its sole purpose is to convey the right thought and avoid miscommunication and to convey the right thought, there must be clarity. Clarity is of prime importance throughout the communication cycle for effective transfer of information. The goal is effective communication. This means no misconceptions, misrepresentations or misunderstandings.

Clients often have complex messages for consumers but this does not mean the message cannot be presented in a clear and effective manner.  Through a website makeover Domus Digital will focus your message or messages to achieve your goals.  Often organizations will attempt to accomplish too much through their website without evaluating how this will effect the user experience.  By creating a website that has clear communication within a focused delivery model our makeover will improve the user experience of your website.

Search Engine Utility

Utility is the quality of being of practical use.  This is important because in order to benefit from a website makeover the website must be found easily by consumers. Of utmost importance when making a website over is SEO and SEM.  Domus Digital has been providing these services for our clients for many years.  In doing so we ensure that a search for services or products results in consumers being presented with our client’s sites at or near the top of the results.  Without SEO and SEM a beautiful and functional site will be lacking in traffic to achieve improved ROI.  We will not let that happen, we provide the search engine utility required to move you to the top of search results.

Don’t let your most valuable avenue of promotion become lost in the multitude of competitor’s websites.  There has never been a more important time to update your website.  Consumers place a high value on the information they find on the Internet and your website must be able to perform to consumers’ expectations or you will lose sales.

Domus Digital will conduct a thorough audit of your existing website, identify the problems and opportunities your company has and provide you with a clear plan for a website makeover that will improve your site’s performance along the three most important axes: technical integrity, communication clarity and search engine utility.

Domus Digital is an integrated digital and traditional marketing communications agency that delivers unconventional thinking and out-of-the-box strategies that help our clients sustain growth and demand brand awareness.  For more information, please visit us at http://www.domusdigital.com.

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