This guest post is brought to you by Howard Davidson. Howard is Marketing Director for Piehead in Portsmouth, NH.
Conan O’Brien has some Chris Brogan in him. Conan is about to reach 1.8 million Twitter followers. He regularly gets 100,000+ views on his YouTube videos, like this one of a dancing taco during the recent 24-hour live feed to promote his new show on TBS. Conan, and his staff, embrace social media, to great fanfare and added exposure.
How is “Conan” your social media plan? It’s not about being hilarious, necessarily (though a few lols might not hurt). Here are five smart social media moves, as demonstrated by Conan O’Brien:
Maybe your brand doesn’t have national ad support or Team Coco’s staff of funny writers. That’s okay, because you have Internet access and customers or fans who are interested in you. So how are you engaging them now, and more importantly, what could you be doing better?