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Lessons from Conan: Social Media is No Laughing Matter

Conan O’Brien has some Chris Brogan in him. Conan is about to reach 1.8 million Twitter followers. He regularly gets 100,000+ views on his YouTube videos, like this one of a dancing taco during the recent 24-hour live feed to promote his new show on TBS. Conan, and his staff, embrace social media, to great fanfare and added exposure.

This guest post is brought to you by Howard Davidson.  Howard is Marketing Director for Piehead in Portsmouth, NH.

Conan O’Brien has some Chris Brogan in him. Conan is about to reach 1.8 million Twitter followers. He regularly gets 100,000+ views on his YouTube videos, like this one of a dancing taco during the recent 24-hour live feed to promote his new show on TBS. Conan, and his staff, embrace social media, to great fanfare and added exposure.

How is “Conan” your social media plan? It’s not about being hilarious, necessarily (though a few lols might not hurt). Here are five smart social media moves, as demonstrated by Conan O’Brien:

  1. Get personal – Like the 1:1 (but really 1:1,000,000) Old Spice videos with Isaiah Mustafa, Conan interacts with fans on a personal level. While he can’t put together a response video for every question, he picks popular questions that other people identify with, like “Will Andy Richter be part of the new TBS show?” Or he picks just plain fun ones, like “What will your Halloween costume be?
  2. Commit yourself – Someone with experience and savvy needs to own your social media efforts.. After the big dust up at NBC, Conan and TBS know how important the success of his new show is. And with social media being an increasingly helpful and relevant way to reach his (and your) audience, that’s why Conan has a social media guru on staff. Do you?
  3. Be engaging – Own whatever your audience expects from you, whether you’re informative, hilarious or chock full of good deals. Check out Conan’s Twitter, if you’re not already one of his 1.8 million followers. It’s timely, personable and very amusing. Basically, it’s pure Conan, one great character delivered 140 characters at a time.
  4. Deliver exclusivity – Whether it’s Twitter-only deals or contests exclusively for fans on Facebook, find a way to make each medium special. Before Conan hits the air on November 8, he debuted a “Show Zero” preview episode that’s only available online. Want to find out if there were dancing tacos? You’ll have to head on over to YouTube, Facebook or TeamCoco.com, because you won’t find Show Zero on TBS.
  5. Choose convenience – For your supporters, not for you. Have you been to TeamCoco.com yet? It’s a one-stop-shop for your fix of Conan news, humor and interaction with other fans. The portal is robust and gives both new and old fans a chance to easily discover and share content.

Maybe your brand doesn’t have national ad support or Team Coco’s staff of funny writers. That’s okay, because you have Internet access and customers or fans who are interested in you. So how are you engaging them now, and more importantly, what could you be doing better?

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