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Lottery Tickets as Gifts

It’s that time of year again. And that holiday gift list looks endless. Gift cards have been done, cold hard cash doesn’t seem thoughtful enough, what’s left to give? One easy answer is lottery tickets. Most state lotteries have numerous holiday-themed tickets that are promoted and sold during this peak season.

It’s that time of year again.  And that holiday gift list looks endless. Gift cards have been done, cold hard cash doesn’t seem thoughtful enough, what’s left to give?  One easy answer is lottery tickets.  Most state lotteries have numerous holiday-themed tickets that are promoted and sold during this peak season.

Beyond traditional media to promote these holiday ticket sales, is there more that state lotteries can do to creatively promote tickets as gifts?  One idea is to create holiday cards pre-inserted with an instant lottery ticket allowing consumers to kill two birds with one stone.  It’s all about convenience and one-stop shopping at this time of the year.  Another idea is to create a stocking or a special holiday-themed foil pouch stuffed with multiple lottery tickets for that lucky person who deserves a little extra.  And lastly, lottery tickets make great employee incentives.  Domus worked with the Pennsylvania Lottery to develop the Golden Opportunities Challenge Program, an unprecedented program encouraging the Commonwealths’ 350,000+ businesses to use lottery tickets as rewards and incentives.

The promotional program encouraged businesses to purchase packs of lottery tickets as employee incentives to boost productivity.  Many of Pennsylvania’s leading companies put the power of Pennsylvania Lottery tickets to work for them. In fact, one company purchased $17,000 in tickets over a one year period!

But why limit lottery tickets as gifts just during the holidays?  They make great gifts all year long for any holiday or special occasion.  By promoting and communicating this message to consumers, state lotteries can benefit from increased sales throughout the year.

Domus Digital is an integrated digital and traditional marketing communications agency that delivers unconventional thinking and out-of-the-box strategies that help our clients sustain growth and demand brand awareness.  For more information, please visit us at http://www.domusdigital.com.

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