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Apple and AT&T

The day Apple releases their Verizon iPhone will certainly be a major blow to AT&T. It will be interesting to see if they recover.

The Wall Street Journal is reporting that Apple will be coming out with a new iPhone this summer with significant advancements over the current model. But possibly more importantly, they will come out with two models – one for AT&T and one for Verizon.

This highlights the difference between Apple and AT&T. Apple has always been very proactive with its product development. It’s only within the last few months that the iPhone is being seriously challenged by competing phones (e.g., Google’s Android, etc.), but they already have the next improvement ready to go out. Moreover, as the market for AT&T iPhones gets saturated, Apple will continue to grow by now offering a Verizon model.

On the other hand, AT&T has consistently been too slow delivering on their product – the network – and as such their reputation in the market reflects that.

The day Apple releases their Verizon iPhone will certainly be a major blow to AT&T. It will be interesting to see if they recover.

Domus is an advertising agency based in Philadelphia. For more information, please visit us at http://www.domusinc.com.

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