We work in a fast-paced environment that thrives on creativity and inspiration. At times, it may seem easier and more efficient to bypass established systems in order to get a project completed for a client. However, the core competency of advertising agencies and other creative outlets is not simply the production of creative work. It’s the efficient management of that project which requires the ability to carefully control, document and communicate workflow to deliver the best results. If this cannot be done, even the most creatively successful agency might find itself in a state of chaos. By establishing and adhering to well-established workflow and communication processes, agencies will actually save time in the long run, deliver a better product and satisfy their clients.
Since each client is unique, Domus develops the most appropriate reporting and communications systems to meet their needs. This can include any or all of the following: creative briefs, decision reports, weekly hot lists, weekly status reports, monthly client meetings, quarterly and annual results analysis as well as other customized reports requested by the client. Many of the above reports we are now converting to a digital dashboard that allows our clients easy access to this information at the touch of a button.
Domus’ workflow and communication processes have been proven over the years. In fact, we are often called upon by our own clients, to help them establish their internal processes and systems to improve their marketing communications efficiency.
So the next time you’re considering bypassing a process for the sake of speed, remember the importance of standard procedures in the creative environment and how ultimately it will help you deliver better product in the end.
Joanne Michael is an Executive Vice President at Domus, Inc., a marketing communications agency based in Philadelphia. For more information, visit http://www.domusinc.com. For new business inquiries, please contact CEO and founder of Domus, Inc. Betty Tuppeny at email@example.com or 215-772-2805.