Your company has accepted the fact that you need to be involved in social media in order to maintain your presence in the digital marketplace. Excellent decision! But after constructing your Facebook page and creating your Twitter account you discover one glaring point; you don’t have any followers.
Just because you have created a social media presence doesn’t mean that clients and potential customers are going to automatically “follow” or “like” your brand. Now, if your customers are offered an incentive to subscribe to your company’s social media newsfeed, two things can happen:
A current Domus client came to us with this exact issue and requested our advice. What we implemented was a series of promotional sweepstakes that involved turn-key strategies that attracted and maintained “qualified” followers.
*Note-There is a difference between qualified and non-qualified followers but we’ll save that for another post down the road.
Domus constructed giveaways where customers had to like the company’s Facebook page to be entered into the drawing. A similar process was created for Twitter where the contestant had to follow the company’s Twitter feed and also re-tweet the event to a specific Twitter hashtag to be entered into the contest.
A Facebook landing page was created for the virtual event and the specific hashtag created an individual environment for the event on Twitter.
There were three sweepstakes throughout a one year period and each giveaway garnered even more interest than the previous event. This can be attributed to the additional reminders being sent throughout the latter promotions as well as the compounding effect that social media creates.
The results: Domus helped the client quickly increase the number of likes from 471 to over 8,000 and increased their Twitter followers from under 700 to 3,366.
Visit www.domusinc.com to learn more about our social media success stories.
Greg Smore is a Senior Account Manager at Domus, Inc., a marketing communications agency based in Philadelphia. For more information, visit http://www.domusinc.com. For new business inquiries, please contact CEO and founder of Domus, Inc. Betty Tuppeny at firstname.lastname@example.org or 215-772-2805.