They say you can’t teach an old dog new tricks, but at Domus we are ever evolving with not only our clients’ needs, but also with our industry’s and the world’s.
Over the past few years, we have noticed that our clients (and other agencies, quite frankly) have been struggling with all forms of digital – whether it’s using their current platforms effectively, figuring out what is best for the needs of their company or how to best measure the effectiveness of their efforts. Not only are they having these issues, but they are also struggling with how to articulate their challenges – so we listened and defined. We realized our clients were suffering from digital dysfunction, which we at Domus consider the inability to truly understand digital properties, how they interact together and ultimately how to maximize digital results.
We decided to gauge how far the marketing world has come since we posed our question in the second edition of the Domus Client Needs Poll™ and opened the following question to our Twitter users and website visitors: “How much do you agree or disagree with the statement: There is ‘digital dysfunction’ at my company (e.g., uncertainty about how to best integrate digital strategies into our marketing mix).” We found the amount of digital dysfunction has decreases slightly with of 47% of respondents believing their company is suffering from digital dysfunction.
To counteract digital dysfunction, Domus has been able to create Digital Dominance™, a Digital Comfort Zone™ and provide Digital ROI™ for our clients. Although the digital world is ever changing, we work with the best in the business to strategize, develop and then optimize: websites, social media, microsites, intranets, digital media, virtual events, mobile marketing, infographics, app development … the list goes on and on. If are part of the almost 50% that feel your company could use a digital update, don’t hesitate to call Domus to fulfill your needs.