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Winning Heart and Minds is Mission CriticalFebruary 14, 2022
Women’s History Month came to a close at the end of March. This means that the engaging interviews with powerful businesswomen, articles on why inclusivity matters in the workplace, and talking heads on television discussing the importance of diversity will also fade away … until next March. Striving for workplace equity should be a 365-day process. It seems like a majority of the public and media seem to forget that once March ends, powerful women still exist.
As over 15,000 Women Business Enterprises (WBEs) prepare for the largest national conference in the U.S. of its kind – WBENC National Conference 2019– we at Domus Inc., a women-run full-service marketing communications agency in Philadelphia, want to share the reasons why working with a WBE proves to be the smart choice:
- Cutting costs
The government offers tax incentives for companies working with women-owned businesses, as well as reduced tax liabilities on federal or state grants or loans for projects that use WBE suppliers.
- Seeing results
According to research by The Hackett Group, profitability can increase by as much as 130% while working with a WBENC-certified business.
- Promoting diversity
Creating a more diverse market is significant in its own right, but partnering with a WBE can also result in more business to companies by demonstrating that they put their beliefs into practice. WBENC-certified WBEs are among the fastest-growing sector of the economy. Companies should embrace this thriving opportunity.
- Gaining new perspective
WBEs don’t adhere to the standards and protocolsof government agencies and Fortune 500 companies, so they have the advantage of quicker course corrections, faster turnaround times and more creative strategies to meet the needs of their clients.
- Successfully completing a project
Diverse suppliers (both minority-owned and/or women-owned) either meet or exceed expectations 99% of the time, based on the previously mentioned Hackett Group study.
As a proud WBENC-certified business dedicated to diversity and inclusion, we look forward to seeing our fellow women-owned businesses at the Women’s Business Enterprise National Council Conference & Business Fair! Contact Domus for a deeper understanding of some of our specialties – including influencer marketing, employee engagement, luxury marketing and public relations. Take it from a dynamic advertising agency that’s been impressing clients for over 25 years.