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Why a 23-Year-Old Shouldn’t Run Your Social Media

Why a 23-Year-Old Shouldn’t Run Your Social Media In August, Inc. magazine published an article titled “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media,” and I took serious offense to it. Firstly because, while I may look young, it was a reminder that I’m not the 23-year-old newbie being referred to anymore (ugh!) and secondly, as a supporter of the young workforce, I truly think the most recent set of college grads are the employees with the best handle on social media and all its capabilities. So then why shouldn’t we let the young 20- something with a Facebook page, an Instagram profile, a plethora of Pinterest boards, two Twitter accounts (one for work and one for personal use) and an active blog on, say, “tips and tricks for city living on a budget” (I’m sure there’s someone that fits this profile) run a client’s social media campaign? They’re clearly an expert on how to do it all, but as Inc. explains, a social media expert needs to be versed in much more than just social platforms. Read on …

A few key points from the Inc. article on why young employees shouldn’t run social media:

  1. They aren’t mature enough
  2. No class can replace on-the-job training
  3. They may not fully understand your business
  4. Social media management can quickly become crisis management

For social media expertise outside of your current staff, an agency such as Domus, Inc. is the best way to ensure your social media goals are fulfilled.

Kate Toy is a Senior Account Manager at Domus Inc., a marketing communications agency based in Philadelphia. For more information, visit For new business inquiries, please contact CEO and founder of Domus, Inc. Betty Tuppeny at or 215-772-2805.

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