Social Media Marketing has emerged as a whole new domain in the marketing industry over the last few years. Social Networking websites have moved a long way from simply connecting family and friends to a platform that’s being used by companies all around the world to market their products. From text ads to banner ads to sweepstakes, a large number of marketing styles and strategies can be found on the social networking sites. The words “Social Networking” and “Social Media” bring the names Facebook and Twitter to most people’s minds, however not everyone knows that while Facebook is the most popular social networking site in the world (with over 500 million users), Twitter is not the second. Qzone, a social networking site in simplified Chinese that caters to users in mainland China falls second after Facebook in numbers, while Twitter comes in at a close third place.
Companies that have recently started adopting social media marketing to advertise their products should look beyond Facebook and Twitter depending on their target audience. This becomes more relevant when the product is being marketed globally. Any social networking website with over a million users is not something to ignore when it comes to marketing on the social web. You never know if the potential customer has all his loyalties set with a particular website that is not Facebook or Twitter. Some of the most popular social networking websites, that one may have missed, around the globe are:
For an extended list , you can visit http://en.wikipedia.org/wiki/List_of_social_networking_websites on Wikipedia.
Even though Facebook is popular in most of the world, the other vastly popular websites should not be overlooked, especially when a company’s target demographic makes up a majority of the social network’s audience.. The demographics of the targeted social networking website, thus play a pivotal role in deciding when and where to market your products and services .
The worldwide connections amongst social friends cannot be ignored either. It’s undeniable that the most trust worthy form of marketing is word of mouth, so you never know when a customer in the USA may be referred to a product, by his friend who saw your ad in India. There are tools all over the web that find out connections and demographics for social media websites. Very recently, Facebook released a cool visualization of the ‘Facebook world’.
This is what the world looks like according to the connections amongst a sample of 10 million Facebook users. Facebook intern Paul Butler was interested in locations of friendships, and thus came up with the idea of developing this visualization.
The power of social media marketing is enormous. A better planned global strategy, a better targeted audience, and a wisely chosen set of websites to start with, will add more worth to the buck invested.