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Retailers Retool Sites to Ease Mobile Shopping

an article appearing in today’s New York Times talks about consumers’ demand for the ability to shop on their cellphones. Retailers haven’t caught on to the need for mobile-friendly websites and as a result, e-commerce sales have not grown as much as anticipated. As one analyst says, in regards to attempting to shop on a cellphone, “Who wants to spend their time pinching screens and mistyping links?” We sure don’t.

As if Domus Dish hasn’t blogged about mobile-ready websites enough – an article appearing in today’s New York Times talks about consumers’ demand for the ability to shop on their cellphones. Retailers haven’t caught on to the need for mobile-friendly websites and as a result, e-commerce sales have not grown as much as anticipated.  As one analyst says, in regards to attempting to shop on a cellphone, “Who wants to spend their time pinching screens and mistyping links?”  We sure don’t.

Worth a read: http://www.nytimes.com/2011/04/18/technology/18mobile.html?_r=1&nl=technology&emc=techupdateema1

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