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Problem with Facebook Advertising

Everyone knows how successful Facebook is, and as such, marketers want to reach that audience. However, the basic problem facing Facebook marketers is the same thing that is attracting them – the demographics of the user community.

Facebook users are by far predominantly young, under-35 (Facebook Demographics), and those users pay far less attention to online ads than other demographics. In fact, it’s not uncommon to hear high school and college-age people saying that they specifically avoid looking at the section of the screen where the ads are located.

What does this mean for advertisers? Not only should you not expect to see too many hits from Facebook ads (Facebook Ad Impressions and Click-Through Rates), don’t assume that a comparable percentage of the “impressions” are actually even seen by the page visitors.

Does this mean that it does not pay to place ads (or apps) on Facebook? No, but be realistic as to what results you will get.

Domus is a full-service advertising agency, PR firm, and interactive marketing agency based in Philadelphia. Please visit our web site to find out more about us.

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