June 11, 2018
2018 is proving to be the year for a strong and growing global movement of advocacy, activism and support among women in the workplace. Although gender parity won’t happen overnight, fueled by movements like #MeToo, #TimesUp and more, the strong call-to-action to press forward and progress gender parity is growing.
This momentum is most evident in the continued increase of Women Business Enterprises (WBEs). According to the 2017 State of Women-Owned Businesses Report, there are an estimated 11.6 million women-owned businesses in the United States that employ nearly 9 million people and generate more than $1.7 trillion in revenues.
Many of the largest publicly traded corporations in the country see the tremendous value of women-owned businesses and understand the role they play in driving new sources of revenue, deepening customer satisfaction and generating a stronger economy. This past March, the Women’s Business Enterprise National Council (WBENC) proudly recognized 66 corporations with the prestigious 2017 America’s Top Corporations for Women’s Business Enterprises (WBEs) Award, which honors those who have implemented world-class policies and programs to enable growth and innovation while creating a level playing field for women-owned businesses.
These top corporations, which include Merck, P&G and Verizon, to name a few, collectively spent more than $39.3 billion on WBENC-certified WBE suppliers in 2016, an increase of $3.6 billion from the previous year. It’s clearly an investment worth making, but what are the tangible benefits of sustainable inclusion of women-owned businesses in supply chains?
New Sources of Revenue Opportunities
Work in Diverse Markets
Innovation, Creativity and Flexibility
Domus is a proud women-owned business dedicated to diversity and inclusion and certified by the Women’s Business Enterprise Council (WBEC). As a full-service advertising agency that services clients such as Merck, AIG and Comcast, Domus delivers specialized teams, a higher value proposition and services that meet goals through a commitment to ROI, all for the express purpose of delivering a more effective agency offering.
Lisa M. Samara
Phone: (215) 772-2182