Quick question: who is the leading provider of high-definition, on-demand content in the US? Comcast? Time Warner? Think again. The Xbox 360 Live platform offers more than twice the number of hours as either of them. How about user engagement? Here’s one statistic: there are more men today, ages 18-34, spending more hours playing games than watching any of the broadcast TV networks.
What does this mean for marketers? Microsoft has a full suite of advertising opportunities from in-game ads to branded destinations, and more. If you offer products or services to that demographic, it’s time to think outside the box of traditional communications channels.
Domus is a Philadelphia-based full-service marketing communications agency. For more information, visit us at http://www.domusinc.com.